digital

Virginia Contractors Receive Free Digital Licenses for Secure, Contactless Verification

Permitting offices, inspectors, and the public can more safely verify licenses issued by Virginia’s Department of Professional and Occupational Regulation.

Virginia’s Department of Professional and Occupational Regulation (DPOR) and Merit, the interoperable digital credentials ecosystem, have expanded their 2019 partnership to issue free digital versions of contractors’ licenses to thousands of professionals across the Commonwealth.

“We began working with Merit last year to digitize more than 100 license types across more than 40 professions for the first time, which was a meaningful, technology-forward initiative that had immediate value for our department and for our regulants,” said Mary Broz-Vaughan, Director of Virginia’s Department of Professional and Occupational Regulation. “But what has really been highlighted during the current COVID-19 pandemic is that a merit or license on a smartphone is touchless. This is a game-changer for the many professions that require regular license checks – including the tens of thousands of contractors across Virginia.”

Overview of the digital license partnership between DPOR and Merit:

  1. Merit’s technology platform integrates directly with DPOR’s systems, ensuring that all license fields are updated on Merit in real-time.

  2. Digital versions of professional licenses, known as merits, are automatically sent to licensees.

  3. When a recipient receives a merit, they can activate it and manage it through any web browser, or on the go through Merit’s secure smartphone app, eliminating the need to carry a paper license.

  4. Local permitting offices, field inspectors, and members of the public can easily and contactlessly verify a digital license using Merit’s built-in sharing tools.

“It is exciting to see a great partner like Virginia’s DPOR offer even more professionals the digital, portable, verified credentials that we’ve been providing to other industries across the commonwealth,” said Merit COO, Jacob Orrin. “Merit is proud to work with Virginia’s contractors.”

“This ongoing collaboration with

Continue Reading

Programmatic ‘key driver of UK digital media quality improvements in 2020’

Programmatic has fuelled the boost in media quality across the UK, outperformed global averages across desktop display, desktop video, mobile web display and mobile web video, according to new research.

The Media Quality Report from Integral Ad Sciences provides global benchmarks for viewability, brand safety and suitability, and ad fraud across digital environments and channels

Key findings:

• Programmatic has fuelled the boost in media quality across the UK
• UK programmatic buys outperformed global programmatic averages across desktop display, desktop video, mobile web display and mobile web video
• The UK has cemented itself as a leader when it comes to brand risk reduction
• UK viewability continued to rise in the UK across all formats and environments driven by strong programmatic performance throughout H1 2020
• Ad fraud levels in the UK remained steady throughout H1 2020

Programmatic buys fuel boost to UK digital media quality

The UK has cemented itself as a leader when it comes to brand risk reduction. Video inventory in particular, achieved lower rates of brand risk when purchased programmatically, with mobile web video programmatic risk falling 1.8 percentage points to 5.6% when compared with the six months prior. For desktop video, the risk of being placed next to contextually unsuitable or unsafe content decreased by 0.6 percentage points to 5.3% in H1 2020.

When compared to the average worldwide risk, UK programmatic buys continued to outperform global programmatic averages across every environment measured – desktop display, desktop video, mobile web display and mobile web video.

Nick Morley, EMEA MD at Integral Ad Science, comments: “The strong performance of programmatic buys is most likely due to the wide use of pre-bid filters. This data should offer UK advertisers the confidence to further invest in programmatic to drive efficiency for their campaigns across platforms.”

UK

Continue Reading