Feathering

Consumers Feathering Their Connected Home Nests

Among the more unexpected effects of the COVID-19 pandemic over the last half-year or so is the sudden home improvement boom it set off among consumers.  Unexpected, but not entirely surprising, as consumers suddenly spending nearly all of their time in their homes these days have realized that home ought to be as nice and as comfortable as humanly imaginable. And since they’re not eating out, travelling far from home or going to events very much these days, many even have the budget to make some upgrades.

New furniture, new appliances, new floors, swimming pools, gardening supplies, tools boxes, paint and patio furniture are just a short list of things that have seen their sales surge as the homebound have begun feathering their nests and making their homes more comfortable, useful and aesthetically pleasing.

And, as new data released by Security research company Security.org indicates, that upgrade wave among consumers is increasingly extending to making their homes smarter as well.  The overwhelming majority of consumers report already owning at least one smart home device (91 percent), with a very solid majority planning to purchase more in the not-too-distant future.  The survey found 64 percent of respondents said they were planning to buy a new type of smart home technology within the next year.

Now, there are caveats with the data — the first of which is the survey cast a very wide net for what “counted” as a smart home device to get to that 91 percent, including expected stuff like smart speakers, smart lights, thermostats, etc, but also things like smart TVs, which tend to inflate the figures. But the survey does show that smart appliances are gaining ground among consumers, which at least strongly indicates that smartening up their homes is

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