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Dallas’ Ebby Halliday Realtors is crossing the Red River to sell homes

Legacy Dallas real estate sales firm Ebby Halliday Cos. is expanding its reach out of state for the first time to Oklahoma.



a large brick building with a sign in front of a house: Ebby Halliday has two dozen North Texas offices.


© Rose Baca/Staff Photographer/The Dallas Morning News/TNS
Ebby Halliday has two dozen North Texas offices.

The 75-year-old property sales company is now handling real estate listings north of the Red River.

“We are thrilled to offer those looking to buy or sell in Oklahoma the same great service we have long been known for in North Texas,” President and CEO Chris Kelly said in a statement.

Ebby Halliday operates out of two dozen offices in North Texas, including close to the Oklahoma border in Grayson County.

“2020 has been a significant year of growth as we open new offices in Cedar Hill, Prosper and Forney, and as we expand into the Oklahoma market to serve the needs of our valued clients,” Kelly said.

Ebby Halliday’s Marsha Butler the company’s new broker of record in Oklahoma. She’s an Oklahoma native and works out of the firm’s Prosper and Celina office.

Ebby Halliday Cos in 2018 were acquired by HomeServices of America, a Berkshire Hathaway affiliate.

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Real estate agents adapt with new tools to sell homes

Ryan Levenson, Guest columnist
Published 7:00 a.m. ET Oct. 13, 2020

CLOSE

In March 2020, real estate agents sat on the edge of their seat as a pandemic seemingly crushed our industry.

Very few people would have guessed that only six months later we would experience one of the most severe housing shortages our country has seen in decades.

A home shortage creates a great market for people selling their homes, but it poses a variety of challenges for buyers — across many different price points. But here we stand, working to keep up with demand. Homes stay on the market for days, if not hours.

Real estate agents have always been resourceful, but our tools and skills are taking on new meaning in this environment in which distance is part of our new normal.

What we’ve experienced is unlike anything we could have dreamed. Homebuyers are feeling pressure to make decisions quickly, and many are making an offer without ever seeing the home in person. The experience is leading them to ask smarter questions, and they are demanding the expertise of real estate agents to simplify the process.

Across the country, how regulations are enacted in our industry vary greatly. Here in Knoxville, showings just after the pandemic were permitted, but many people were not interested in allowing buyers into their homes. Open Houses were also suspended for a couple months, causing real estate professionals to lean more on technology and media to show homes to buyers in the market. This all led to an increase in demand for most real estate agents as sellers turned to us to help navigate a more fast-paced sales environment.

Prior to this pandemic, helping a customer purchase a home

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Should You Sell Your Home and Buy Another?

Putting money in your pocket only makes sense if you’re going to be able to hold on to those funds.

2020 is one for the record books. The unemployment rate hit record highs, while interest rates hit record lows. The stock market rose to record highs, while the hospitality industry struggled through record-low demand.

You might expect that the uncertainty and recession caused by the coronavirus pandemic would have spurred the worst year ever for the housing market. However, the combination of limited numbers of homes for sale and low mortgage rates have pushed home prices up. According to Redfin, the median four-week home sales price on Sept. 13 was up 13% from 2019. If home prices in your area have surged, you may be tempted to cash in. Before you call a realtor, make sure selling is the right thing to do.

When selling makes sense

It starts like this: You hear a neighbor sold their home for more than you ever imagined possible. Stories begin to spread about astronomical home prices. You can’t help but imagine all that money in your bank account and the things you could do with it.

Unless certain situations apply, you may want to slow your roll. There’s no point selling if you wind up paying even more for your new place, or stuck with a property that wasn’t your first choice because of the limited inventory. Or, worst of all, stuck with nowhere to live.

Can you secure a mortgage rate below 3%? Check rates instantly to see

Can you secure a mortgage rate below 3%? Check rates instantly to see

9 in 10 Americans can qualify to refinance their mortgage. With mortgage rates plummeting to multi-decade lows, there’s no better time to cut your monthly mortgage payment.

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Here are some of the conditions that might make selling in a red-hot market

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Real-Estate Agents Move Mountains to Sell High-Altitude Homes

Q: What obstacles have you encountered while selling homes in the mountains?

Kristina Bergstand

Real estate broker, Compass in Lake Tahoe

I was showing a house under construction to some clients. There were contractors in the house working, but they had left their lunch in the living space. We walked in and it was not one bear, but three bears, in the house eating their lunch. Literally three huge bears, in the house. We screamed, we ran and jumped in the car. I think it was a mama and two cubs, but they were not small cubs. They were large.

Finally the contractors saw them somehow, or maybe heard us scream, and kind of shoed them out. They meandered out, one by one, and went on their merry way. It was crazy. In the middle of the day. We hung out and waited for them to leave and then we went back in. The clients were laughing. I didn’t even know what to say. They’re from the East Coast actually. So I think they were excited to see the bear, but on the other hand, oh my goodness.

We’re in Tahoe so yeah, we have bears. You’ll see them here and there, but to have three of them in one house, it was a little disturbing.

They didn’t end up buying [the house.] In fact I’m still working with them. I don’t think they’ll end up in that community.

More: For These Unique Homes, Being the Odd One Out Has Its Ups and Downs

Kiki Peisach

Broker associate, Aspen Snowmass Sotheby’s International Realty

We were trying to sell the lifestyle of a property and I had a very eclectic seller. Eclectic and excited. He was like ‘We need to show every single opportunity that this property affords.’

It was a

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