Bed Bath & Beyond said Tuesday it will begin providing same-day delivery, just in time for the holiday season, and as more people than ever are shopping online during the coronavirus pandemic.
Bed Bath & Beyond and buybuy Baby stores across 48 states will offer the service, but customers must reside in eligible ZIP codes to use it. There will be a flat-rate fee of $4.99 for orders of more than $39. As of May 30, Bed Bath & Beyond had a total of 1,478 stores, including 955 of its namesake shops and 127 buybuy Baby locations.
Bed Bath & Beyond is partnering with Target-owned Shipt, which helps fulfill same-day orders for a number of other retailers including Costco and Kroger, and Instacart. Existing Shipt customers will still receive free, same-day delivery on all orders above $35 when they shop directly through the Shipt platform, the company said.
“The important thing is … to make sure we get this in place before the holidays,” said Bed Bath & Beyond Chief Digital Officer Rafeh Masood. “It’s another way for customers to shop us when safety is top of mind.”
The rollout follows Bed Bath & Beyond earlier this year debuting a buy online, pick up in store option, and contactless curbside pickup during the pandemic. For the quarter ended May 30, its online sales surged 82% — with increases of more than 100% during April and May — as shoppers flocked to Bed Bath & Beyond’s and buybuy Baby’s websites for hand sanitizers, bread makers and diapers.
Retail rivals have been speeding up their same-day delivery options: Amazon in some states is now promising orders will arrive in less than five hours. Walmart is also working with Instacart. And Target has been offering a same-day option for items including groceries via