Teamed

Williams Sonoma Just Teamed Up with Ghetto Gastro and Crux for a Bold New Kitchen Line

This new bold kitchen collection won’t just stand out on your countertops, but will raise awareness about social injustice issues, too: Williams Sonoma just launched its new collection CRUXGG. Created in collaboration with Bronx-based cooking collective, Ghetto Gastro, and kitchen design and manufacturing company, CRUX, the collection features seven sleek simple-to-use appliances like the BRED, a two-pound bread maker, or the TRNR, a double-rotating waffle iron.



a group of people standing in front of a store: All proceed from Williams Sonoma's Ghetto Gastro x Crux kitchen collection will go to Colin Kaepernick's Know Your Rights Camp through October.


© CRUGG
All proceed from Williams Sonoma’s Ghetto Gastro x Crux kitchen collection will go to Colin Kaepernick’s Know Your Rights Camp through October.



a train cake sitting on top of a table: During a pre-launch of the collection, select customers were offered the opportunity to purchase The TRNR rotating waffle maker. It sold out within two days, but has since been restocked.


© CRUGG
During a pre-launch of the collection, select customers were offered the opportunity to purchase The TRNR rotating waffle maker. It sold out within two days, but has since been restocked.

But what makes this collection so unique and powerful is the work Ghetto Gastro does behind the scenes. The collective started as a group formed to showcase the culinary excellence of the Bronx, but later added social injustice to its agenda and dubbed itself the “Black Power Kitchen,” according to its Instagram page. Founded by South Bronx natives Jon Gray, Lester Walker, and Pierre Serrão, Ghetto Gastro works to empower, educate, and entertain through food. As the trio often says, “food is a weapon,” and can be used to strike up conversations around race, class, food inequality, and more.

Shoutout to @ghettogastro we appreciate you! Head to Williams Sonoma and get your fly kitchen appliances! ❤️🤎✊🏾 Via – @esquire A recent photo on Ghetto Gastro’s Instagram shows an olive oil-laden cake, finished in a crisscrossing pattern of white LVs and four-pointed stars—the Louis Vuitton Damier. “Eat up the drip,” Ghetto Gastro co-founder Chef Lester Walker captioned it. Before that, the team was advertising an Instagram Live hosted by themselves and Samin Nosrat, the woman who reacquainted us all

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