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What is Google Guaranteed? | TechRadar

Google is rolling out a new feature for small businesses: the Google Guarantee badge certification.

For a monthly fee of $50, this certification will position your business as an upgraded profile within the Google My Business (GMB) dashboard. After passing a qualification and screening process, a “Google Guarantee” badge will appear on your GMB profile and potentially on listings that appear in the Local Pack.

But is Google Guarantee worth the $50 price tag? Here’s a rundown of the program’s pros and cons.

About the author

Madelyn Wing is Director of Product and Customer Marketing at CallRail

How it works

Most marketers are already familiar with Google’s Local Services Ads (LSA), which generate leads for local businesses through paid search. The Google Guarantee badge is a similar program for organic.

If a business subscribes to the program, any services booked through Google Local Services will be insured up to a lifetime cap of $2,000 USD or CAD. If a customer is dissatisfied with a provider’s service, they can claim the amount on the job invoice.

Google Guarantee’s flat-rate payment model is a new frontier for the tech giant. This rollout is only Google’s second subscription-based service. But while this program continues to be an experiment, it’s a bit more stable than an Area 120 project like Calljoy. Expect it to stick around for a while.

How it benefits customers

For customers, Google Guarantee whittles down the local competition by building trust. Think back to the last time you hired a handyman or other contractor. Maybe you looked on Yelp, searched Google or asked for recommendations in a local Facebook Group.

Your search likely turned up many promising listings without a website or a storefront. The GMB listing may include no more than a phone number and a name, or at

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