Units

Sweetheart Kitchen Raises US$17.7 Million In Series C Funding Round To Launch New Brands And Kitchen Units Across MENA


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Cloud kitchen operator Sweetheart Kitchen has successfully secured €15 million (US$17.7 million) in a Series C funding round backed by strategic investors, led by the company’s founder and CEO Peter Schatzberg.

As a delivery-only multi-brand virtual kitchen, Schatzberg notes that the Dubai-based company is keen to invest their funding into supply chain technology, food design and hiring talent, as they had previously done, and which they plan to continue to do so. “Scaling units is certainly one important objective for us, but we are also investing in streamlining our processes and systems to achieve profitability.”

As a company that is only 15 months old, it’s noteworthy to point out its impressive milestones. The startup (which, according to a Wamda report, is backed by Germany’s Delivery Hero) has previously raised €21 million ($24.8 million) in a previous round. Thus, as of date, the startup has raised a total of $43 million. The brand boasts a portfolio of 30 brands, such as Wingo, Avocado Bravo and Affordabowls, among others.

That’s not to say that cloud kitchen startup hasn’t had their fair share of hurdles during the pandemic. Schatzberg comments, “Almost overnight, we pivoted from scaling volume and units, to demonstrating profitability through aggressive cost-cutting measures that would ordinarily take place in a mature enterprise.” They had to close live units in Kuwait, as well as make reductions, and lose cash flow as they were waiting to open a number of completed units, but was vacant due to citywide lockdowns. He adds, “Any incremental revenue we might have received as a function of the pandemic was more than offset by the various costs and challenges that the pandemic

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11 of the best new ideas in kitchens, from ‘levitating’ kitchen units to the ultimate wine fridge

The world of kitchens seems to produce ceaseless innovation. Amelia Thorpe picks out some of the latest looks and cleverest new ideas.

Elk Kitchens doing it differently

Architects George Gardner and Peter Foulk have set up ELK, producing bespoke kitchens that feature their own patent-pending storage solutions, which are designed to ensure that all cupboard and shelf space is used to the maximum. These include their striking, triangular-shaped V-drawers, intended as ‘function centres’, with contents visible and accessible.

‘Unlike most kitchens, which are built from boxes, ELK’s designs are based on a framework, which frees the designers from standard restrictions and uses less than 50% of the material of a conventional kitchen,’ explains Mr Gardner. Each kitchen is constructed at ELK’s workshop in Hampshire, using responsibly sourced timber engineered to produce a stable framework, often using light and dark woods for contrast and to highlight the unusual shape of the furniture. ‘Our aim is to produce beautiful, sustainable kitchens that are genuinely innovative,’ Mr Gardner says.

Kitchen prices start from £50,000 — www.elk-kitchens.com


Tom Howley’s colour confidence


Dusky Pink is one of two new shades that join the range of more than 20 hues available at Tom Howley, introduced in response to the demand for elegant kitchens with confident use of colour. ‘The possibilities are endless, but for a truly classic look that marries refinement and playfulness, I would suggest pairing these bolder tones with white,’ advises Mr Howley.

‘A stark white paint or worktop acts as a marvellous contrast to the depths of these two new colours. Think about bar stools with upholstery in the same tone, or even vases, plates and glassware in pinks or greens for a creative and imaginative touch.’ Prices from £20,000 — www.tomhowley.co.uk


Perrin and Rowe’s top of the pots

No more lugging

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Home Remodeling & Refurbishing With Electric Radiant Infrared Heat Units

A perfect solution to adding heat to a home during a construction or addition project is using radiant ceramic flat panel electric infrared heaters. They are cost effective, efficient, eco-friendly, and a primary heat source of comfortable absorbing heat. They even warm the floor! This solution is applicable whether building an addition on a home, adding a three season glass enclosure or patio enclosure, remodeling a home, or refurbishing an older home. These units are the perfect solution for homes that have that one room that never stays warm enough.

So the question is how does this apply to the construction and refurbishing industry of older homes, home with additions being built, or green home construction? Using electric radiant infrared flat ceramic panels offers a dual benefit. The first is to bring heat to additions being built without running new tin and without the worry of the current furnace being powerful enough to handle the additional square footage. The second is to add a more effective and efficient primary heat source to the home or addition. Particularly a heat source that utilizes green technology that operates at a savings of up to 50% over the cost to heat the same space with natural gas.

Heating electrically has historically been less expensive than heating with natural gas or oil. That is because using 1000 watts of electricity costs about 10-12 cents per hour to run. But more than that heating with electric infrared technology reduces the recovery time of heating a room. This means the heating unit does not have to operate as frequently to keep the room warm or to re-heat the room after a door or window was opened.

A quick explanation and review of the efficiency and cost savings of infrared radiant heating follows in the next two …

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