What is the Purpose of a Capability Statement?
Government contracting has developed into a very competitive marketplace, thanks to its potential for being very profitable. Companies of all sizes, from small, micro-firms with one employee to large, mega-firms with thousands of employees have been successful in selling products and services to government agencies at the federal, state, city, county and municipal levels.
However, competition has heightened as more companies try to break into, be competitive in, and stay successful in this market. Five years ago, no one knew what a Capability Statement was, and now, it is a critical tool to help you be as successful as possible, no matter what size company you represent.
Another complicating factor is that fewer people are employed by the government to handle outreach and acquisitions. This means that contractors must know how to distill the information that is most important to a particular decision-maker, state it in a clear, concise manner, and reinforce its importance to the prospect, even more so than in the past.
Successful firms use their Capability Statement for a number of purposes:
o Required in many government registration processes
o A door-opener to new agencies
o Proof of qualification
o Proof of past performance
o It will set your apart from your competitors
Capability Statement Format
A Capability Statement should be very brief (only 1 or 2 pages), to the point and specifically related to the individual agency’s needs. Ideally, it is a living document that will change depending on the targeted agency. Why is this? Because savvy contractors know that each agency has it’s own mission and focus, and they speak directly to those in their capability statement.
It is important that the document be visually interesting and have similar graphic elements to your company’s brand and logo. …Continue Reading