Casual

Should my LinkedIn photo be more casual because of covid-19?

Contractor’s Question: Some because of covid, some because their clientele has changed, IT contractors I know have made their LinkedIn photo more informal. They’ve not quite gone for ripped Guns N’ Roses T-shirts, but one contact who now displays the ‘#Open to Work’ feature on their LinkedIn profile has morphed from a suit and tie to the comfy pullover-and-coffee-mug-look. Should I go casual too?

Expert’s Answer: The LinkedIn photograph is an essential component of a contractor’s LinkedIn profile. It is statistically proven that those who have a positive photograph increase engagement and the number of opportunities that come their way.

Covid is causing many to ask…

So the question is, ‘What sort of photograph on LinkedIn should contractors opt for?’ And it’s a question that the coronavirus pandemic is forcing people to ask themselves again.

One LinkedIn user I half-know has decided that the perfectly-polished, power pose of her in a striking three-piece suit is no long an accurate, authentic or humble reflection of her today – working remotely, often at home, sometimes with children in tow! “The person I once was, is not always who I am now,” she says.

Is your personal brand ‘blank’?

But I would also add that for contractors, on top of the circular profile picture, the background image of the LinkedIn profile is very important too. This is the rectangular area behind your photo which defaults to blue with white lines and dots. It is not supposed to be left blank; it is supposed to be edited to include an image that is synonymous with your personal brand and profession.

For example, an accountant might have an image of an equation, an IT support contractor  might have an image of a server room, and an Oil & Gas consultant might have an

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Casual Kitchen Classics

Gray

Gray is a timeless color that has been seen throughout time. In the era of the seventies, this color was paired with red and white as a casual accent color. Now, gray is seen in casual kitchens in the form of gray shaker cabinets, an accent color or in countertops. This versatile color remains a homeowner's favorite color for a backslash too. Incorporate this timeless color into a casual kitchen for a relaxed feel and a polished look.

Shaker Cabinets

The Shaker movement was known for its simple designs. Shaker cabinets have been around since the 1800's, and they stay a favorite. The humble appearance adds functionality with just a touch of style to a modest kitchen. This simple style often consists of just a few simple lines on the doors. Shaker cabinets are available in different styles and colors, making this kitchen classic ideal for complementing any color scheme.

Marble Countertops

Marble countertops have outlasted every kitchen fad that has come, and this timeless look will continue to be a favorite long after the next kitchen has gone. Marble countertops offer a pristine look to an otherwise drab kitchen. This functional kitchen accessory is easy to clean and remains well-known for being highly durable. Once you use marble for your countertops, you will never have to worry about your kitchen looking outdated again.

Hardwood Floors

Hardwood floors give a classic look that will never go out of style. These floors will complement any kitchen style, from a modern look to a casual kitchen that instantly makes you want to sit down and relax while enjoying relaxing cup of hot tea. The polished look cordinates well with any color scheme, and various types of wood flooring are available to coordinate with every kitchen, from a light wood that will …

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