Changing

Inuvo’s IntentKey Uncovers Changing Home Renovation Audience Behaviors in Midst of COVID-19 for National Home Improvement

Inuvo’s IntentKey Uncovers Changing Home Renovation Audience Behaviors in
Midst of COVID-19 for National Home Improvement Retailer Client

The IntentKey Discovers Audiences Willing to Travel Two Hours for Home
Renovation Supplies

LITTLE ROCK, Ark., Sept. 28, 2020 (GLOBE NEWSWIRE) -- Inuvo, Inc. (NYSE
American: INUV), a leading provider of marketing technology, powered by
artificial intelligence (AI) that serves brands and agencies, today announces
how the IntentKey artificial intelligence (AI) technology has built strong
brand awareness with new audiences for a national home improvement retailer
client by uncovering changing audience behaviors in the midst of COVID-19.

The pandemic has created a boom in home remodeling, as more time at home has
changed the way people need their homes to function. Houzz reported a 58%
increase in professional referrals for projects year-over-year. In a Porch.com
survey, more than 75% of consumers said they plan to take on a new project
within the next 12 months. CNBC coverage also boasts record high equity is
giving homeowners the financial flexibility and confidence to reinvest in
their homes as real estate prices increase amid record low interest rates.

IntentKey’s national home improvement retailer client was opening a new store
in the Northeast and was looking for digital solutions to build brand
awareness with both consumers and contractors, while also driving traffic to
the new store.

The IntentKey AI technology was able to identify audience insights unavailable
through conventional marketing technologies. The IntentKey easily identified
the expected audience interests in home improvement concepts, such as
renovation, bathroom remodeling, Pergo flooring, vanities, affordable tile,
travertine, and the like. However, the IntentKey was also able to expose an
unknown trend wherein audiences were demonstrating an interest in product
within a 60, 90 and even 120-mile radius that were out of stock locally. This
audience intent was manifested because 
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Inuvo’s IntentKey Uncovers Changing Home Renovation Audience Behaviors in Midst of COVID-19 for …

LITTLE ROCK, Ark., Sept. 28, 2020 (GLOBE NEWSWIRE) — Inuvo, Inc. (NYSE American: INUV), a leading provider of marketing technology, powered by artificial intelligence (AI) that serves brands and agencies, today announces how the IntentKey artificial intelligence (AI) technology has built strong brand awareness with new audiences for a national home improvement retailer client by uncovering changing audience behaviors in the midst of COVID-19.

The pandemic has created a boom in home remodeling, as more time at home has changed the way people need their homes to function. Houzz reported a 58% increase in professional referrals for projects year-over-year. In a Porch.com survey, more than 75% of consumers said they plan to take on a new project within the next 12 months. CNBC coverage also boasts record high equity is giving homeowners the financial flexibility and confidence to reinvest in their homes as real estate prices increase amid record low interest rates.

IntentKey’s national home improvement retailer client was opening a new store in the Northeast and was looking for digital solutions to build brand awareness with both consumers and contractors, while also driving traffic to the new store.

The IntentKey AI technology was able to identify audience insights unavailable through conventional marketing technologies. The IntentKey easily identified the expected audience interests in home improvement concepts, such as renovation, bathroom remodeling, Pergo flooring, vanities, affordable tile, travertine, and the like. However, the IntentKey was also able to expose an unknown trend wherein audiences were demonstrating an interest in product within a 60, 90 and even 120-mile radius that were out of stock locally. This audience intent was manifested because the artificial intelligence technology behind the IntentKey was able to associate the general home renovation concepts with these unexpected concepts like “out of stock” and “low inventory levels,” which in turn

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Inuvo’s IntentKey Uncovers Changing Home Renovation Audience Behaviors in Midst of COVID-19 for National Home Improvement Retailer Client

LITTLE ROCK, Ark., Sept. 28, 2020 (GLOBE NEWSWIRE) — Inuvo, Inc. (NYSE American: INUV), a leading provider of marketing technology, powered by artificial intelligence (AI) that serves brands and agencies, today announces how the IntentKey artificial intelligence (AI) technology has built strong brand awareness with new audiences for a national home improvement retailer client by uncovering changing audience behaviors in the midst of COVID-19.

The pandemic has created a boom in home remodeling, as more time at home has changed the way people need their homes to function. Houzz reported a 58% increase in professional referrals for projects year-over-year. In a Porch.com survey, more than 75% of consumers said they plan to take on a new project within the next 12 months. CNBC coverage also boasts record high equity is giving homeowners the financial flexibility and confidence to reinvest in their homes as real estate prices increase amid record low interest rates.

IntentKey’s national home improvement retailer client was opening a new store in the Northeast and was looking for digital solutions to build brand awareness with both consumers and contractors, while also driving traffic to the new store.

The IntentKey AI technology was able to identify audience insights unavailable through conventional marketing technologies. The IntentKey easily identified the expected audience interests in home improvement concepts, such as renovation, bathroom remodeling, Pergo flooring, vanities, affordable tile, travertine, and the like. However, the IntentKey was also able to expose an unknown trend wherein audiences were demonstrating an interest in product within a 60, 90 and even 120-mile radius that were out of stock locally. This audience intent was manifested because the artificial intelligence technology behind the IntentKey was able to associate the general home renovation concepts with these unexpected concepts like “out of stock” and “low inventory levels,” which in turn

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Why Home Improvement Has Surged And How It’s Changing America : NPR

“It used to be a backyard. Now it’s a summer oasis,” says Astoria Camille of the water feature she built in her mother’s Kansas City, Mo., backyard using an old stock tank and 53 bags of pea gravel.

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“It used to be a backyard. Now it’s a summer oasis,” says Astoria Camille of the water feature she built in her mother’s Kansas City, Mo., backyard using an old stock tank and 53 bags of pea gravel.

Frank Morris/KCUR

The sound of power tools is roaring in neighborhoods across the United States.

In the Brookside neighborhood in central Kansas City, Mo., John Buhr has do-it-yourself projects going from top of the garage to the basement.

“As soon as COVID hit, we needed someplace the kids could play,” Buhr says, noting that neighborhood parks were closed. “So we put a playhouse down [in the basement] first and then found the kids liked it so much that we went ahead and built a living room. And then my wife needed the space to work.”

So now Buhr is building an office for his wife in what was an unfinished attic above the garage. He’s also working on a self-contained apartment for his parents and in-laws to use when they’re in town for extended babysitting visits.

“This all kind of became immediately necessary, thanks to COVID,” Buhr says.

John Buhr now devotes much of his time to fixing up his family’s home in Kansas City. He’s building a playhouse for his young children, an apartment for the grandparents to use on their extended babysitting visits and an office for his wife, who supports the family working in the tech industry.

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Necessity is one factor driving the building boom.

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Freestanding tubs, bigger showers are changing bathroom design

Categories: Uncategorized

Bathtubs used to be simple things. They were attached to the wall. There was a shower head at one end. You pulled a curtain to keep water from going where it wasn’t supposed to.

But like many other aspects of home decor, tubs and showers have gone uptown.

“People want their tubs to be the masterpiece of the bathroom,” said Thomas Phan, principal owner of Lifestyle Fixtures in Huntington Beach, Calif. One of the most popular ways to achieve that aura is with a freestanding bathtub, which sits in a prominent place and doesn’t abut any wall. “A freestanding tub sits in the middle of the bathroom,” Phan explained. “It says, ‘Look at me!’ ”

Clearly, you need some space for such a large hunk of plumbing hubris. But there are a variety of freestanding tub sizes now, so even smaller bathrooms can accommodate the look.

There are some challenges, Phan warned. “If you install one in a downstairs bathroom that’s on a concrete pad, that’s a little more work. You have to jackhammer through the cement floor to get your plumbing in. But in a second-floor bathroom it’s much easier.”

Another advantage of freestanding tubs: “They’re easier to clean around,” Phan said.

Freestanding tubs usually mean separate showers, and there are a couple of trends developing in that realm: size and accessibility.

“Bigger showers are getting popular,” said Joel Warners, president of Faucets N’ Fixtures in Orange, Calif. “It’s part of the growing acceptance in our industry that people shower 85 percent of the time. The shower shouldn’t be an afterthought or some small cubicle.”

Another trend sweeping bath and shower design is the concept of aging in place. “People want a shower and bath that are accessible and easy to use as they get older,” Warners

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