Forget Black Friday. Bed, Bath & Beyond says the holiday deals start now.
For shoppers, whose lives have largely revolved around their homes during the COVID-19 pandemic, the retailer intends to offer tips, discounts, and special loyalty perks to woo shoppers.
“With home being the epicenter of all of our lives throughout the pandemic … gifts for (shoppers’) homes are some of the things on the top of the shopping list this year,’’ says Cindy Davis, Bed Bath & Beyond’s chief brand officer.
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Starting Oct. 4, through Oct. 31 customers who join the Beyond+ loyalty program will get a bonus card whose $29 value matches the membership fee. The program gives members a 20% discount whenever they make a purchase, as well as early looks at holiday deals and free standard shipping.
All shoppers who spend $75 from Wednesday through Saturday will get $25 in My Funds Rewards that they can use any time in a 30-day period to purchase linen, kitchen accessories and other products.
And shoppers who purchase $200 worth of merchandise online on Oct. 13 and 14 will earn $50 in My Funds Rewards.
The surge in online shopping as people stayed close to home during the global health crisis has apparently led to “some uncertainty and concern about not getting their items in time for the holidays’’ Davis says of some shoppers. So Bed Bath & Beyond is highlighting its options to buy online, then pick up in store, or the ability to pick up online orders curbside – services it launched for the first time during the pandemic.