Brothers Bar and Grill is new and improved, and ready to reopen in Milwaukee.
The Water Street bar closed in November to prepare for an expansion that combined its previous space with the next-door space, the former Milwaukee Moulding & Frame building.
After almost a year it is reopening an 8,000-square-foot space that includes ample seating, an arcade and dance floor. There are 45 TVs throughout the building for game watching and 40 draft lines for beers. A 2,000-square-foot beer garden is outside.
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“It’s unrecognizable from before,” said Marc Fortney, co-owner of Brothers, 1213 N. Water St. “We’re really bringing everything. It’s the new version of Brothers.”
The bar and restaurant chain is based in La Crosse and has 20 locations across the country. Fortney said Brothers started as a college bar, but its new locations have been larger and more family-friendly.
“As we’ve gotten older, we’ve thought more about what we would want in a bar, and brought that to Brothers,” he said. “We’re available for family dining, and after 10 p.m. we’ll be 21 and older and focus on that crowd.”
The Milwaukee Brothers is the first remodeled location in Wisconsin.
“We don’t have this in La Crosse,” Fortney said. “We thought it was a great opportunity to do this in Milwaukee with the Fiserv Forum right there. It’s really exciting for us