Alex Hechart, who grew up in Anniston, recently started a home design service with her mother, Donna Woodfin. Based in Birmingham, “Home with Hechart” offers design services as well as a shopping website for home goods.
The mother-daughter duo offer design services by the hour (for design ideas, party prep or holiday decorating), by the room or by the project.
The online shop, HomeWithHechart.com, features pillows, rugs, mirrors, fireplace screens, ottomans, dressers, lamps, linens, glassware, tableware, gifts and more.
The Star posed 10 questions to the design duo:
Why did y’all decide to start a design business?
Alex: We decided to start Home with Hechart because we’ve always loved decorating and playing around with interior design together. Growing up, we were always redoing our house or sprucing up a room. We would go to furniture stores, and we were always so excited about every project. We knew that we could have fun and bring value to people who want to improve their space.
When you’re working together on a design project, who does what?
Alex: On a design project, I do most of the technical work like digital layout and design. Then, we work together on selecting pieces, colors, finishes and accessories for the room or home.
Donna: Alex will often give me several options and then let me choose which items I like best for a space. We collaborate closely on every project.
How would you describe your approach to design?
Alex: I would say that we approach design with an emphasis on traditional feel with modern touches. I’m drawn to more color, Mom is drawn to neutrals. Together, we can design spaces that feel complete and look beautiful.
Your latest project was designing Donna’s new house. What was that like?
Alex: My mom’s house was completely empty, and